You are here: Home >Archive for January 10th, 2012

EBureau to set up online ad unit

Tweet EBureau, a St. Cloud company that analyzes customer data for financial services businesses and direct marketers, is expected to announce today that it is spinning off its business that helps companies target online advertising more precisely. The new company will be called TruSignal, and it will operate as a sister company to eBureau under [...]

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Internet address expansion set despite ".worries."

Tweet “You don’t want a ship to have holes… and ask everybody to come on board,” said Dan Jaffe, the chief lobbyist at the Association of National Advertisers, which represents 400 companies and 10,000 brand names. “You should close the holes, then run a pilot project to see if the systems you put in place [...]

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Web-Based Platform Offers Unique Local Marketing Capabilities to Retail and Restaurant Industries

Tweet PLANO, Texas , Jan. 10, 2012 /PRNewswire/ — In a move that responds to the growing needs of today’s businesses, Ulterior Motives International (UMI) has introduced the UMI Local Marketing Toolkit that revolutionizes the way major retail companies are marketing their brands.  According to Brooke Furness-Pollock , president of UMI, this proprietary web-based platform [...]

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Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose

Tweet Search engine marketing changes almost daily. Google is now blocking some referrer informationa. Link data got harder to analyze. And today’s Google’s Search Plus Your World bombshell promises to take personalization to a whole new level. Understand the landscape and get the tactics you need to map out a brilliant 2012 and beyond. Attend [...]

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Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business …

Tweet ST. CLOUD, Minn., Jan 10, 2012 (BUSINESS WIRE) – Predictive analytics firm eBureau today announced it is spinning off its online advertising targeting business into a new company called TruSignal(TM). Effective immediately, the move highlights the growing importance of eBureau’s ad targeting business line, and creates a formal corporate entity, with an experienced management [...]

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Deutsche Telekom, Groupon enter into alliance for mobile internet business

Tweet CBR Staff Writer Published 10 January 2012 Groupon’s coupons will be made available to Deutsche Telekom’s mobile customers across Europe as per the deal German telecom operator Deutsche Telekom and the daily deals company Groupon announced that they have entered into an agreement to cooperate in mobile internet businesses. As per the alliance, Groupon’s [...]

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Web Strategy Expert Philippa Gamse Suggests Seven Contrarian Resolutions for a Web Presence That Wins

Tweet SANTA CRUZ, Calif. , Jan. 10, 2012 /PRNewswire/ – Business and nonprofit owners and executives could benefit from some contrarian thinking when creating their web strategies for 2012, according to Philippa Gamse , author of the newly published book 42 Rules for a Web Presence That Wins. Philippa has reviewed over 5,000 websites since 1995, [...]

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Is Search Engine Optimization a Misunderstood Term?

Tweet People consider it as their brilliance to fire some search engine optimization terms at their client who usually are novice in the field so consider that the personal speaking must be genius. Actually, SEO is one of the most popular words in online marketing today and people have their various interpretations of it. Some [...]

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Lotame Introduces Alliant Online Audiences™ to Online Advertisers

Tweet Unique new data source lets advertisers target households using purchase histories and direct marketing performance metrics Brewster and New York, NY (PRWEB) January 09, 2012 Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that Alliant Online Audiences™ is now available through Lotame’s industry-leading data management platform, Crowd Control. The [...]

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First Internet Bank Expands Commercial Lending

Tweet INDIANAPOLIS–(BUSINESS WIRE)–First Internet Bank (www.firstib.com) today announced the expansion of its commercial lending capabilities in Central Indiana. Once focused exclusively on commercial real estate, First Internet Bank now has the capability to offer a broader range of innovative lending solutions to meet the credit needs of the commercial and industrial segment, including manufacturers, distributors, [...]

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