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Tweet By AMIR EFRATI Yahoo Inc. named a new chief executive who is tasked with turning around its core online-advertising business, but some of the biggest questions surrounding the struggling Internet company’s future remain unanswered. Yahoo hired CEO Scott Thompson, the 54-year-old president of eBay Inc.’s PayPal electronic-payments unit, signaling Wednesday that it is determined [...]

Tweet NEW YORK , Jan. 4, 2012 /PRNewswire/ — Bayard Advertising Agency, Inc., an integrated branding, interactive, marketing and communications agency serving B2B and B2C clients specializing in job recruitment marketing, has unveiled a powerful web-based candidate sourcing tool now available to clients. Bayard’s proprietary recruitment tool, JobCastle, automatically optimizes jobs by using the most [...]

Tweet Looking back on 2011, as always, there’s lots of change in the search engine marketing world! New ad products, new features and new media keep in-house online marketers ever on their toes to stay up on the latest and greatest opportunities in an increasingly complex field of online marketing. What were the most interesting [...]

Tweet SFGate January 4, 2012 04:00 AM Copyright SFGate. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Wednesday, January 4, 2012

Tweet CHICAGO, Jan 04, 2012 (BUSINESS WIRE) – Eved, the online marketplace for the meeting and event industry, today announced it has raised $9.5 million in a series B round led by New World Ventures and MK Capital. The funding will enable the Chicago area company to scale and expand its proprietary online platform, which [...]

Tweet The days when companies could buy a magazine ad or a 30-second primetime spot and have a well-rounded marketing strategy are long gone. These days, having a web strategy is not only important but increasingly complicated. Just in the last 10 years, companies have gone from thinking about advertising on websites and with search [...]

Tweet Tweet Be On Page 1 Blog Welcomes Black Box Social Media, LLC as Regular Contributors Brian Horn, editor of the search engine marketing blog, BeOnPage1Blog.com announced that Black Box Social Media will provide social media related posts each week. (EMAILWIRE.COM, January 04, 2012 ) Houston, TX — Every week, a representative from Blackbox Social [...]

Tweet SAN FRANCISCO, CA, Jan 03, 2012 (MARKETWIRE via COMTEX) – As the 2012 North American Auto Show nears, the auto industry is taking notice of an exciting breakthrough in online video advertising. Affine, the San Francisco-based leader in contextual online video targeting, has created the first and only in-stream contextual targeting platform allowing auto [...]

Tweet Job search: A candidate is interviewed for a job, usually over the phone. Before starting the job, the candidate has to fill out a “credit report” or provide bank information for direct deposit. The online forms are nothing more than a way to capture sensitive personal data — Social Security number or bank accounts [...]