You are here: Home >Archive for January, 2012

Google reaches out to educate consumers about Web security

Tweet Starting Tuesday, Google (GOOG) is buying ad space on everything from New York subway walls to print newspapers to raise awareness of a growing Internet problem — the security of personal data online. “We’re about to launch what for us is our most ambitious-ever consumer advertising campaign on consumer safety,” said Alma Whitten, Google’s [...]

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Facebook helps local businesses market online

Tweet Posted: 12:00 AMUpdated: 10:17 PM Facebook helps local businesses market online By Keith Edwards kedwards@centralmaine.comStaff Writer AUGUSTA — U.S. Sen. Olympia Snowe, who has a Facebook page with nearly 4,700 “likes,” invited representatives of the social networking giant to the city Tuesday to help teach Maine business owners how to turn virtual likes and [...]

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SES New York 2012 Names Avinash Kaushik, Digital Marketing Evangelist Google, as Keynote Speaker

Tweet NEW YORK–(BUSINESS WIRE)– SES New York 2012 announced today that Avinash Kaushik, Digital Marketing Evangelist for Google and Author of Web Analytics 2.0, will present the keynote address at the conference to be held at the Hilton New York on March 19-23, 2012. At SES New York Kaushik, whose keynote is entitled “Business Optimization [...]

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Google resorts to ads to make you feel safer online

Tweet Someone at Google has been watching “Mad Men.” For whenever the company gets itself into a spot of bother, it turns, like cigarette companies of old, to traditional advertising. After a touchingly devilish week in which Google attempted to force-feed Google+ to the socially overstuffed masses and overstepped the boundaries of commercial enthusiasm in [...]

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SOPA: Why the Internet Is Closing for Business

Tweet Wikipedia, Reddit, and a host of other popular sites are gearing up for a total blackout on January 18 in protest of the controversial anti-piracy legislation. Getty Tweet In the battle between Hollywood and Silicon Valley, the tech world seems to be gaining ground. In a major protest against the Stop Online Piracy Act [...]

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Tealium Joins Web Analytics Association (WAA) as Corporate Member for Enterprise Tag Management

Tweet SAN DIEGO, CA–(Marketwire -01/17/12)- Tealium, the leader in enterprise tag management, today announced that it has joined the Web Analytics Association (WAA) as a corporate member to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support [...]

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SEO Specialist Announce How to be Found Online Marketing Campaign

Tweet In an attempt to help and advice British businesses online, SEO Specialist announces the new London taxi campaign with the accompanying website, http://www.HowToBeFound.co.uk. The search engine marketing company offers helpful tips how to be found online, from how to choose domain names to content writing and SEO advice. London, UK (PRWEB) January 17, 2012 [...]

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Kenshoo 2011 US Online Retail Holiday Shopping Report: Search Advertisers Grew …

Tweet SAN FRANCISCO, January 17, 2012 /PRNewswire via COMTEX/ – Kenshoo ( http://www.kenshoo.com ), a global leader in digital marketing software, today released its full Kenshoo 2011 U.S. Online Retail Holiday Shopping Report. The report presents aggregate holiday search engine marketing data and analysis culled from an aggregation of more than 28 billion total search [...]

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Chicago Business Community, Internet Security Experts, Government Agencies …

Tweet CHICAGO, Jan. 17, 2012 /PRNewswire via COMTEX/ – The Online Trust Alliance (OTA) today announced the 2012 Privacy and Data Protection Town Hall, to be hosted on Tuesday, January 24 from 7:30-10 a.m. at the Mid-America Club. The event will feature speakers from the Chicagoland Chamber of Commerce, Federal Trade Commission and a panel [...]

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GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions Under GM's in-Market Retail Turnkey …

Tweet KETTERING, Ohio, Jan. 17, 2012 /PRNewswire/ – Naked Lime Marketing today announced that it has been approved by General Motors (GM) to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM’s matching funds advertising and marketing program. More than 90 percent of GM’s 4,300 dealerships participate in the program in [...]

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